Critique Of The Health Education Pamphlet


Good communication with patients is the keystone of effective patient education. However, about 40 percent of most patients forget what their doctors tell them. To improve retention and compliance with health information, the use of written materials is significant. Therefore, it becomes an imperative and potentially useful tool to accompany verbal instructions to improve compliance with treatment. Further, health education resources are used to increase health knowledge levels in the community. However, most health care providers are faced with the task of determining the educational information to put on the brochures to ensure that health message is read and understood by many. The essay will analyze a pamphlet by Journeyworks that discourages smoking titled, “Why Animals Don’t Smoke.”


The title of the pamphlet is “Why Animals Don’t Smoke.” The Eye-catching cover of the health education article attracts more attention. The title, as well as the graphics on the cover page, should draw the attention of the target audience. On the cover page of this article, various animals have been drawn. The title and the pictures on the cover indicate that the target audiences are children, since they love cartoons and to read funny materials. A cover page that is full of text does not attract children. The colors on the front cover page should also be bright. Moreover, the health information materials should state its purpose on the first page.

The message inside the pamphlet should be put in clear, short sentences and in a simple language. It should not contain everything about the health message, but rather the main points. Potential health consumers may be discouraged by wordy pamphlets because having to read too much might be boring and/or time consuming.


Repeating key points also helps to increase retention of the main message. In addition, underlining, bolding, and using colors puts more emphasis. The use of question-based paragraph headings provokes the thinking of the reader and involves them in the intended dialogue. More imagery can also be used to catch the readers’ attention, which enhances retention. In most cases, readers grasp what they see more that what they hear. The pamphlet under critique has kept the message as simple as possible. The imagery has been further used to retain the attention of the children. All animals drawn on the front cover page give their reasons of not smoking. Moreover, clear and short sentences that constitute the main points have been used.


Finally, the pamphlet by Journeyworks is a significant health education resource. The target audiences are ascertainable with ease. Clear and short sentences constituting the main points have been used. Besides, imagery has been used to retain attention and make reading a great fun for children. Hence, knowing one’s target audience helps the health care provider know what information to put on the pamphlet.