Technology, Industry And Consumer Culture


Technological modernizations have greatly changed the manner in which people produce goods and services, communicate, travel, etc. These innovations have completely changed consumer culture because people can access nearly everything they want from wherever they are. The internet has made things even easier turning the whole world into a village. These three aspects, technology, industry and consumer culture, are directly related because technology influences industrial activities which then influence consumer culture.


Due to technological advancements, various sophisticated industrial systems have been developed which produce different products in the most efficient and affordable way. This gives consumers unlimited options to choose from in ensuring that they get total value for their money. Consumers no longer have to depend on one product just because it is the only one available. A consumer culture has been developed where consumers are always looking for the best products that suit their interests, tastes, preferences and budget.


Modern technologies have also facilitated discovery and exploitation of resources which has led to establishment of new industries. Studies are carried out using sophisticated technologies to discover natural resources which are then exploited and used as raw materials in industries to produce goods. This has led to establishment of new industries and expansion of existing ones. Therefore there are more industrial activities and creation of employment opportunities that benefit many people locally and internationally


As industries continue to implement mass production strategies, there is also need for them to find ways of educating consumers about their products. This great need has led to establishment of advertising industry. There have been several advertising techniques that have been developed to suit different needs of consumers. Both online and offline advertising methods are being used with technology playing a key role in improving efficiency of advertisements and reducing cost.


Through advertising, consumers get to learn about various products and if they get convinced by the advertiser then they purchase their products. The internet has made it possible for manufacturers, advertisers and consumers to meet and complete transactions online. As a matter of fact, online shopping has become one of the most referable methods of shopping as it allows consumers to buy goods from any part of the world. Internet marketing has also become an alternative method of advertising to traditional adverting methods.


Therefore technology has changed the way industrial activities are carried out, in terms of manufacturing and advertising of goods and services, and also consumer culture. By use of modern technology, consumers can get high quality products they need from top rated manufacturers by a click of buttons.